This little Aussie biz was born one of those nights when sleep was as elusive as my metabolism in my 40s. A chaotic cocktail of perimenopause and a few unhinged internet rabbit holes later—bam! It hit me: perimenopause deserves to be laughed at, celebrated, and merchandised in the funniest way possible. I love funny shit, so I set out to create unique, cheeky gifts for the brave souls riding the wild hormonal roller coaster of PERI. We don’t have a magic pill to speed this shit up or make it go away—but we do have merch to make you smile and help take the stigma out of perimenopause. We’re just getting started—small steps, big laughs, and a plan to build this beast into a full-blown badass biz. Expect more ridiculousness, more chaos, and more stuff that makes you grin (or snort wine out your nose).